How to Use Search Engine marketing to Promote your business 100% Easy - ozlinking

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How to Use Search Engine marketing to Promote your business 100% Easy


Search engines were also known as some of the brightest stars in the Internet marketing frenzy...WHY

A web search Engine is a tool provide you not only to search Information on the web but also to promote your business product and brand to the world. “web search engine result pages” (SERP).

Search engine marketing is the practice of marketing or advertising your website through search engines, like Google, Yahoo or MSN.

Therefore you can promote your product and services through the following ways:

1. Search Engine Advertisement

Advertising is at the front of delivering the proper message to customers and prospective customers. The purpose of advertising is to inform the consumers about their product and convince customers that a company's services or products are the best.

#Examples of advertising platforms

google AdWords advertising

yahoo ads  advertising and many other platforms.

#Importance of search engine advertisement

 Enhance the company's brand and create a need for products or services,

Demonstrate new uses for established products,

Announce new products and programs,

 Draw customers to the business, and to hold existing customers

2. search engine submission

Search engine submission is a process in which a webmaster submits a website directly to a search engine.

 There are two  reasons to submit a web site or web page to a search engine:

search engine submission is used to promote a website

 To have a web site's record updated after a substantial redesign.

Some search engine submission software not only submits websites to multiple search engines but also add links to websites from their own pages. This could appear helpful in increasing a website's ranking because external links are one of the most important factors determining a website's ranking.

3. online forums

 An Internet forum, or message board, is an online discussion site where people can hold conversations in the form of posted messages

Forum marketing like Reddit, Quora is a great way to make your online business stand out from the crowd. Forum users are generally net savvy and open to making online purchases.

Forum marketing is a high ROI strategy because making a good impression in front of this savvy and influential audience can help your marketing message spread far and wide.

4. Search Engine Analytics Tools

Search analytics is the use of search data to investigate particular interactions among Web searchers, the search engine.
 The resulting analysis and aggregation of search engine statistics can be used in search engine marketing (SEM) and search engine optimization (SEO)

 In other words, search analytics helps website owners understand and improve their performance on search engines, for example identifying highly valuable site visitors, or understanding user intent.

#Examples

    Moz Local Listing Score.

    Keywordtool.io.

    Google Analytics.

    Google Keyword Planner.

# Features of search analytics

It gives more accurate data reading

Search Analytics reports assign all clicks, impressions, and other search data to a single, complete hostname.

Search Analytics reports only count clicks as clicks on expanded images in an image search result to your page

5. Sales promotions and product listing ads

Sales promotions are another way to advertise. Sales promotions are double purposed because they are used to gather information about what type of customers one draws in and where they are and to jump-start sales.
 Sales promotions include things like contests and games, sweepstakes, product giveaways, samples coupons, loyalty programs.

Why use product listing ads?

The ultimate goal of sales promotions is to stimulate potential customers to action

    Give your ads more impact

    Showcase the items you want to sell.

    Have a larger presence on the page.

    Sell used and refurbished products.

    Reach mobile customers on Android and iOS smartphones.

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