What is SERP and it's Features - ozlinking.com


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What is SERP and it's Features

    They are millions of web page in google query, that is why it is important to how search engine works in other to maximize visibility in search engine.

 the user typed in a keyword and expect result, the result appears with so many features in search engine to enhance the searcher to select better option.

     search engine result page (SERP) is the listing of result of keyword typed in search engine, the result can be from different website depending on the keyword searching for.

      The appearance of search engine results pages is constantly changing due to experiments conducted by Google, Bing, and other search engine providers to offer their users a more intuitive, responsive experience. This, combined with emerging and rapidly developing technologies in the search space, mean that the SERPs of today differ greatly in appearance from their older predecessors.


      search engine query provide the best content in search engine result page by calculating the satisfaction  and relevant of the content to the users.

   Google displays site link of a website for searchers to choose the result they want easily in other to serve them better.
An example can be:
About, Blog, Map, Contact and other relevant information about the site.

SERP increase the visibility of web page and increases Click Through Rate (CTR).

   web page in the first serp always has 70% more click through rate (CTL) than other pages that means the sticking to understanding google algorithm update is paramount in other to increase site visibilty.

     Organic results are listings of web pages that appear as a result of the search engine’s algorithm.
Organic result is retrieved by the search engine's algorithm itself because of it relevant and user satisfaction. These algorithms are generally based upon factors such as the content of a webpage, the trustworthiness of the website, and external factors such as backlink, social media sharing.

 check this post: how to get high quality backlink to your site free

 Means advertising within a sponsored listing of search engine or a partner, website pay either either by Pay-Per-Click (PPC) or Cost-Per-Impression (CPM).


 site link
  when people search for a domain or brand name google displays an extended pack of the site, for example contact, blog, about and other features of the website.
site link can signify sit authority, it increase CTR of a website.

click also

  Shopping Ad
    shopping Ad is a paid placement like Adword. it gives information about the product, image and the price.

   Adwords are ranked primarily based on how relevant and useful they are to what the person searched for, your bid, and a few other factors. ad mainly appear on-top or bottom of the left hand column,above or below organic result.

Rich Snippets
     Rich snippets are displayed by Google in the search results page when a website contains content in structured data markup. Structured data markup helps the Google algorithm to index and understand the content better

    Knowledge graph expands search result with carousel at the top of the page, it combine more information, picture about what you are looking for.
 It shows information about people, hotel, books and movies, businesses, flight and many others can be shown in knowledge graph

  Moz gave the excite description of the important of tweet in search engine result page SERP
"Twitter results in SERPs aren't "organic" in the general sense, but they do strengthen a brand’s visual presence on the SERP and perhaps perceived relevancy".

    Video results (especially YouTube) may display a thumbnail. They used to be a true vertical but are now more of an organic enhancement. It is know use o increase Click Through Rate (CTR).

       Search Engine Result Page (SERP) is important foe searchers and marketers.It increases the Click Through Rate (CTR) of a webpage and provide users with more option to make they choice.
Marketers get to the top of SERP by optimizing they site (SEO) for visibility and high ranking.

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